Thursday, July 31, 2008

Financial Derivatives: Key Instruments for Reducing Risks and Optimizing Profits

Financial Derivatives are important instruments of trade in all major stock exchanges. Many investors and end-users depend on the broking community and financial advisors for putting these instruments to use. For corporate organizations, derivatives help reduce risks and optimize profits.

In the new book published by Wiley India, Fundamentals of Financial Derivatives, one can easily get incisive information on the basic techniques of risk management and derivatives. The book offers a solid theoretical step-by-step approach to the understanding of basic derivative instruments, their pricing, uses in hedging and uses as synthetics and mimics.

This book is a result of the author’s experience in teaching Derivatives in Business schools. It is an excellent resource for beginners and for those who want to dwell deeper on the subject, and is written in a style that is understandable and very user friendly. This subject is a key elective in Finance in most B-schools. Students are exposed to various uses and applications of these instruments in conjunction with other assets.

The book comes packed with real-world examples and illustrations based on the Indian Stock Exchange. Solved problems and conceptual queries are also included at the end of the section relating to Futures and the one relating to Options. Topics such as Interest Rate Derivatives, Swaps and Credit Derivatives, Option Greeks, Delta hedging and Delta-Gamma-hedging are also covered in this book. Another USP of this book is that, it emphasizes on practical understandings, while avoiding the use of complex mathematical derivations and uses spreadsheet examples to drive home the concept.

Fundamentals of Financial Derivatives

N.R. Parasuraman

ISBN: 9788126516599| Papercover | 272 Pages| June 2008| Price: Rs. 299/-

Table of Contents:

  • Introduction to Derivatives Markets
  • Forwards and Futures
  • Types of Options
  • Principles of Option Pricing - Put-Call Parity
  • The Binomial Model for Pricing of Options
  • The Black-Scholes Model
  • Volatility and Implied Volatility from the Black-Scholes Model
  • Exotic Options - An Introduction
  • Introduction to Options Greeks and Basic Delta Hedging
  • Interest Rate Derivatives and Eurodollar Derivatives
  • Swaps
  • Credit Derivatives
  • Risk Management with Derivatives

Tuesday, July 29, 2008

Cadbury's Purple Reign: The Story behind Chocolate's Best-Loved Brand

The story of how Cadbury came to be the world’s pre-eminent chocolate brand and its definitive history are to be told for the first time in the new book by John Bradley, Cadbury’s Purple Reign. This is a no holds barred account of the rollercoaster ride the organization has experienced, and how it ultimately led to its success.

The fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets:

• Putting product quality at the heart of the brand
• Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth
• Industry consolidation via mergers and acquisitions to cement critical mass
• A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain
• The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses
• Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts

Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspires to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.

Cadbury’s Chairman Sir John Sunderland provides the foreword.

John Bradley joined the Cadbury UK Marketing Department straight from University in 1979 when the company was approaching its lowest ebb. His career path included a solid grounding in brand management, market research, and sales. His roles in the UK have included a prolonged spell managing Cadbury’s substantial Easter and Christmas portfolios, and General Manager of Cadbury’s bold venture into experiential marketing – Cadbury World.

After a move to Cadbury Canada, where John was Senior Vice President, Marketing, he ended a 24 year career with Cadbury by leaving the corporate world to build a new career as a consultant and writer.

John writes a monthly column in the leading Canadian marketing industry magazine, Strategy (published columns can be found at

Wiley India Launches: Object-Oriented Programming in C++ for Students and Professionals

The study of Object Oriented Programming methodology is essential to everyone who comes across computer science. The importance of the subject is reflected from the fact that the Technical Institutions in the country are offering programs in Computer Science, Information Technology and MCA wherein object oriented programming is a compulsory part of their curricula.

Considering the flood of jobs in Information Technology sector, the students of various branches of Engineering are expected to have a thorough knowledge of programming in C++. With the sole motive of guiding and helping the students and professionals of C++, Wiley India has come up with a book titled Object-Oriented Programming in C++. This book has been authored by Professor Rajesh K. Shukla who is an Assistant Professor and Head of the Department of Computer Science and Engineering at the Oriental Institute of Science & Technology, Bhopal.

Especially meant for students and professionals of C++, this book is must to have as it presents the concept of object oriented programming along with their implementation in C++ in an easy to understand language with the help of illustrations. Topics like C++, arrays, structures, unions, bit fields, functions, pointers, template, exception handling, file handling and graphics with numerous examples are covered in greater details.

Everyone who is aspiring to be a C++ professional can use this book as it has a uniform structure presentation starting with learning objective, declaration, implementation, example programs, operations, summary, multiple choice questions, programming assignments, and review questions.

Not just this much! The book also comes loaded with a CD that contains solutions to review questions and programming assignments. Last but not the least, this precise textbook covers the complete syllabus of various universities which offer course in object-oriented programming methodologies. Several renowned universities and colleges like National Institute of Technology Patna, JDW College etc have also adopted this book.

ISBN: 9788126516582| Object-Oriented Programming in C++| Professor Rajesh K. Shukla| Pages: 480| Paperback| Rs. 249/-